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Digital Marketingintroductory
DM-101

Digital Marketing Fundamentals

When you finish, you can

Plan, launch and report on a small digital campaign, and read the numbers well enough to know what to do next.

Start hereNo experience needed. Pick something real to promote — a side project, a club event, a friend's business — with a budget of zero to start.

8 hours total5 Chapters20 Lessons1 ExamsFREE
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Updated · What changed

How this course updates itself

Every day we scan the latest information in every field. We share with you what we think is a change as we go through regular course curriculum work, so it's the most current thing possible.

Nothing in the news has changed what this course teaches. The daily scan last checked it on ; when something does change, a dated note with sources appears here.

Debate a counselor

Take a position on Digital Marketing Fundamentals. The AI counselor argues the other side, asks you questions back, and cites a source for every fact it states. Sources listed under a reply are the pages it actually found; if none are listed, it is arguing from reasoning only. It is an AI and it can be wrong: check the sources.

    Discuss this course

    A room for people taking this course, in any language, translated for every reader. Open breakout rooms for one question at a time.

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    Course Syllabus

    8h total

    Practice

    1. Write the five stages one customer goes through to buy your thing.
    2. Sketch the funnel with a rough number of people at each stage.
    3. List the two stages where a digital channel would help most.

    Check

    Where does your funnel leak most, and what would you measure to prove it?

    Topics Covered

    marketingdigitalchannels

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    Questions about this course

    Is this course really free?
    Yes. There is no account, tuition or card. Current University is not accredited and gives no degrees, credit or certificates.
    How long does it take?
    About 8 hours across 5 chapters and 20 lessons, at your own pace.
    What do I need before I start?
    No experience needed. Pick something real to promote — a side project, a club event, a friend's business — with a budget of zero to start.
    Can I ask questions or disagree with the course?
    Yes. The course has an AI counselor that takes the other side, asks you questions back and lists the sources it used.